<p class="social-links">
  {% for link in site.data.external_links %}
    <a href="{{ link.url | strip_newlines | strip_html | strip | normalize_whitespace | uri_escape }}">
      {{ link.name | strip_newlines | strip_html | strip | normalize_whitespace | smartify | xml_escape }}
    </a>
    <!-- Separation -->
    {% unless forloop.last %}
      <span>|</span>
    {% endunless %}
  {% endfor %}
</p>