<p class="social-links">
  {% for item in site.social_links %}
    <a href="{{ item[1] | strip_newlines | strip_html | strip | normalize_whitespace | uri_escape }}">
      {{ item[0] | strip_newlines | strip_html | strip | normalize_whitespace | smartify | downcase | capitalize }}
    </a>
    <!-- Separation trait -->
    {% unless forloop.last %}|{% endunless %}
  {% endfor %}
</p>